1 00:00:00,000 --> 00:00:27,740 *rc3 Vorspannmusik: jast another time in paradise, haecksen* 2 00:00:27,740 --> 00:00:37,200 Herald: Hallo zu dem nächsten stream, der diesmal über unsere Versorgung geht. Und 3 00:00:37,200 --> 00:00:44,080 zwar geht es genau um Reko. Das ist eine Graswurzelbewegung aus Finland, die 4 00:00:44,080 --> 00:00:52,660 Konsumenten und Produzenten zusammenbringt auf kleiner Ebene um dort einen Einfluß auf dem 5 00:00:52,660 --> 00:00:57,659 Markt zu gewähren. Julia wird diesem talk in englisch halten. Anschließend gibt es 6 00:00:57,659 --> 00:01:05,739 noch einen kleines Q&A, das ist im Raum Ada, da müsst ihr dann rüberwechseln. The 7 00:01:05,739 --> 00:01:12,600 folowing talk will be held in english. The talk is about Reko, it is an agricultural 8 00:01:12,600 --> 00:01:17,920 grassroot Movement from Finnland. It brings together consumers and the 9 00:01:17,920 --> 00:01:29,530 producers of the goods on the direct way without the mean of market stopping inbetween. I 10 00:01:29,530 --> 00:01:35,830 hope lot of new information in this talk. Let's start with it. 11 00:01:35,830 --> 00:01:43,069 Julia: So hi, everyone. My name is Julia Westberg, and I would like to talk about 12 00:01:43,069 --> 00:01:49,890 how to hug agriculture today. Well, more specifically about how to create small 13 00:01:49,890 --> 00:01:56,580 scale, self administrated farmer markets, and the concept is called Reko. So let's 14 00:01:56,580 --> 00:02:02,520 have a look. Oh, very shortly about me. I'm an environmental scientist, an 15 00:02:02,520 --> 00:02:07,010 engineer living in Sweden on a small farm, growing a few vegetables, having some 16 00:02:07,010 --> 00:02:12,490 chickens, and I have been organizing a Reko group for the last three years. My 17 00:02:12,490 --> 00:02:19,350 favorite vegetable to grow is pumpkin eggplants. And yeah, so farming is an 18 00:02:19,350 --> 00:02:23,709 interest of mine, but I'm not a professional farmer or doing that full 19 00:02:23,709 --> 00:02:33,200 time. I will get back to that detail later. And what is Reko? Well, Reko means 20 00:02:33,200 --> 00:02:40,960 really konsumption hole or could translate to real consumption, and it is a concept that 21 00:02:40,960 --> 00:02:48,950 came originally from Finland, but has now spread to almost all of Scandinavia. I 22 00:02:48,950 --> 00:02:54,980 have a small map there that sadly only includes the Swedish markets. We didn't 23 00:02:54,980 --> 00:03:02,370 find a good comprehensive map that includes Finland and Norway as well. The 24 00:03:02,370 --> 00:03:08,819 basic ingredients of Reko market or group or however to refer to them, is the direct 25 00:03:08,819 --> 00:03:16,010 contact between the customer and the person that produced the food. So it is a 26 00:03:16,010 --> 00:03:23,540 small grassroots movement, so it started from farmers and it's basically very 27 00:03:23,540 --> 00:03:30,040 unrestricted growing food, selling it directly to people that want to eat it. 28 00:03:30,040 --> 00:03:37,840 And there is no actual transactions or, well, there's no selling at the meetings. 29 00:03:37,840 --> 00:03:43,569 The selling happens before online and that is why it doesn't fall under restrictions 30 00:03:43,569 --> 00:03:48,560 of farmers markets. Because if you want to sell at least in Scandinavia, if you want 31 00:03:48,560 --> 00:03:55,930 to sell on a farmers market, that is quite a lot of effort to make it to like get 32 00:03:55,930 --> 00:04:01,730 certifications and to meet certain requirements. And that is hard for small 33 00:04:01,730 --> 00:04:07,240 scale farmers or, for example, for people that just have a big garden and some 34 00:04:07,240 --> 00:04:17,380 overproduction. So that makes Reko different and interesting. So Reko groups 35 00:04:17,380 --> 00:04:23,510 are self organized and they're independent of each other. So as you can see on the 36 00:04:23,510 --> 00:04:29,889 map, there's quite a few, though they are independent of each other. There is a 37 00:04:29,889 --> 00:04:36,100 national wide community for support. So a lot of the people that help administrating 38 00:04:36,100 --> 00:04:41,650 those groups are then in a bigger group, where they can all talk about issues that 39 00:04:41,650 --> 00:04:47,150 have occurred in the groups or ask how other groups handle situations. But it is 40 00:04:47,150 --> 00:04:52,349 important to point out that every group makes their own rules and decides how to 41 00:04:52,349 --> 00:05:00,539 handle things on their own. There is a bit of help. Like, for example, there has been 42 00:05:00,539 --> 00:05:07,099 material for, for example, the graphical stuff available from people that wanted to 43 00:05:07,099 --> 00:05:13,639 share that. So then there is, of course, experience from neighbor communities 44 00:05:13,639 --> 00:05:20,669 normally, that where you can turn to and ask for help. But essentially, every small 45 00:05:20,669 --> 00:05:26,669 Reko group is, a bunch of people deciding that, Hey, our village or our town should 46 00:05:26,669 --> 00:05:36,749 have something like this. Let's do it. So, I mean, why should you have something like 47 00:05:36,749 --> 00:05:43,630 this? You want something like this because you want to know where your tomato is 48 00:05:43,630 --> 00:05:49,319 coming from, right? Or at least I think that starting to get more important for 49 00:05:49,319 --> 00:05:56,719 people again. So for the consumer here and with the consumer, I mean, that is, well, 50 00:05:56,719 --> 00:06:02,520 you that's wanting to buy tomatoes. It's really easy to get super fresh seasonal 51 00:06:02,520 --> 00:06:08,520 food because the farmers are selling what they have produced this week, maybe even 52 00:06:08,520 --> 00:06:16,349 that day. And you can meet the producer like, you know, that loss has been growing 53 00:06:16,349 --> 00:06:22,460 your tomatos. And you know how loss is actually what loss? You can ask loss what 54 00:06:22,460 --> 00:06:29,069 is using for treatments on his tomato plants as a use again pesticides. And that 55 00:06:29,069 --> 00:06:34,539 makes it really interesting and you get unique products. So the farmer maybe wants 56 00:06:34,539 --> 00:06:41,300 to try new sorts or specialies old sorts and all sorts that are really hard to get by. 57 00:06:41,300 --> 00:06:45,360 And so you can get really this unique products that are really interesting and 58 00:06:45,360 --> 00:06:50,590 make for such exceptional food. But a supermarket wouldn't be able to provide 59 00:06:50,590 --> 00:06:57,060 you with that, because some supermarket needs to provide thousands of it. And 60 00:06:57,060 --> 00:07:01,789 another plus side is really short, transportation's. Reko is very much built 61 00:07:01,789 --> 00:07:08,210 on local. So hopefully the tomatoes that you're buying are just coming from the 62 00:07:08,210 --> 00:07:13,669 village next. Well, next door, basically. And that also means that there's a lot 63 00:07:13,669 --> 00:07:20,169 less waste. You don't need to package things in plastic. You can recycle. You 64 00:07:20,169 --> 00:07:28,279 can recycle bags. Yeah, it it just makes it a lot more efficient. And why should 65 00:07:28,279 --> 00:07:36,439 you do it? Why should you do it as a farmer? Well, as a farmer, you have the 66 00:07:36,439 --> 00:07:42,059 you have it's really it's an easy way to get started. For example, if you stay with 67 00:07:42,059 --> 00:07:48,210 the tomatoes, maybe someone just has had a lot of tomatoes one year and wants to try. 68 00:07:48,210 --> 00:07:54,559 How is working out selling the tomatoes and not just giving them away for free? 69 00:07:54,559 --> 00:08:01,129 And it's it doesn't cost anything to sell food in the Reko group, so you can just 70 00:08:01,129 --> 00:08:07,020 put out your tomatoes and be like, Hi, I'm selling tomatoes, and that can be the 71 00:08:07,020 --> 00:08:12,540 start. It was also quite time efficient because there's no middlemen. You don't 72 00:08:12,540 --> 00:08:15,650 need to meet up with someone else first, and then they will give it to the 73 00:08:15,650 --> 00:08:22,469 customers you meet directly up with your customer and handing them the food that 74 00:08:22,469 --> 00:08:31,111 they have been buying from you. So that's very practical. Another point is that you 75 00:08:31,111 --> 00:08:39,370 can easily sell to positive customers, and that might be not as selfexplanary as the 76 00:08:39,370 --> 00:08:46,030 other ones, because the positive attitude towards food, I think, is really can be 77 00:08:46,030 --> 00:08:50,320 really motivated for farmers and small scale farmers that work really hard for 78 00:08:50,320 --> 00:08:57,610 the products they love. Not really. Quite. Yeah. Driven people that really want to 79 00:08:57,610 --> 00:09:03,149 provide great food. And it's really amazing when you can then actually sell it 80 00:09:03,149 --> 00:09:11,310 to people that are equally interested. So that, yeah, that's cool. And you can also 81 00:09:11,310 --> 00:09:15,839 try out new products quite easily. So as you can tell, you can grow the specific 82 00:09:15,839 --> 00:09:21,170 kind of vegetable or you can try to make the specific kind of cheese. And then you 83 00:09:21,170 --> 00:09:26,500 can see, are people interested that were worth actually producing that permanently 84 00:09:26,500 --> 00:09:30,589 or, well, didn't that really turn off that great and people that weren't interested 85 00:09:30,589 --> 00:09:34,400 then? It's not the end of the world because you can just just make small trial 86 00:09:34,400 --> 00:09:41,480 run. And the last thing on here on the slides, but of product planning is 87 00:09:41,480 --> 00:09:48,820 important as well. Because one of the Reko groups, you know, in advance how actually 88 00:09:48,820 --> 00:09:55,810 how much you're going to sell that day. And that makes it a lot easier to plan. 89 00:09:55,810 --> 00:09:59,959 And on the other side, it also the groups can help you, like I said, with 90 00:09:59,959 --> 00:10:06,399 overproduction. So if you have a lot more than you can, just try to sell it over the 91 00:10:06,399 --> 00:10:14,670 group, but easier than ever with supermarkets. So yeah, that is basically a 92 00:10:14,670 --> 00:10:25,870 very, very positive things with the Reko groups and say, let's have a look. That's 93 00:10:25,870 --> 00:10:37,670 how it's. But I slept there. Yeah. So the Reko group that I have been administrating is 94 00:10:37,670 --> 00:10:43,490 in a small village called Tybee. It's a lower income area, quite conservative 95 00:10:43,490 --> 00:11:00,540 structures. And by 2021 we have yeah, 2130 members. And we started in 2019. So. Why 96 00:11:00,540 --> 00:11:04,399 did I mention the small village, low income area, conservative structures? 97 00:11:04,399 --> 00:11:10,350 Well, basically to tell you that if it works in horby, it can work almost 98 00:11:10,350 --> 00:11:18,550 everywhere *laugh* because of the structures here people are not. It's not. 99 00:11:18,550 --> 00:11:24,970 It's not a hip area. It's not where like ecological food is driving force. 100 00:11:24,970 --> 00:11:30,530 It's not like that. But like I mentioned earlier, Reko groups make it possible to 101 00:11:30,530 --> 00:11:38,320 connect with people and to connect to food producers from the area. And I think that 102 00:11:38,320 --> 00:11:47,089 that is really important and that that has made a big impact. And when we started in 103 00:11:47,089 --> 00:11:53,230 2019, there were basically we started with five people that grew a bit of food and 104 00:11:53,230 --> 00:12:02,660 maybe 10 people that felt a bit sorry. So they came. But, Consistency and getting 105 00:12:02,660 --> 00:12:08,379 out the world, basically telling everyone that they should check out this group and 106 00:12:08,379 --> 00:12:18,689 that paid of. So that is that's quite quite a success, I would say, although 107 00:12:18,689 --> 00:12:25,009 there is, of course, it's not really all, it's just easy. What was really important 108 00:12:25,009 --> 00:12:31,550 for this group was to get a diversity of products that can be a bit difficult 109 00:12:31,550 --> 00:12:36,689 because, well, people want to buy more than just tomatoes. So to get farmers 110 00:12:36,689 --> 00:12:43,709 interests that sell different products is really crucial for these kind of groups to 111 00:12:43,709 --> 00:12:54,010 work. Here's a small comparison that hopefully illustrates that despite having 112 00:12:54,010 --> 00:13:00,649 well, not as well as wealth a parking lot in 2020, we actually haven't gotten a lot 113 00:13:00,649 --> 00:13:07,420 bigger from just 2019 to 2020. I realize I didn't have a good picture from 21, so to 114 00:13:07,420 --> 00:13:17,360 do. Yeah, and one of the important things here that people talk with each other and 115 00:13:17,360 --> 00:13:22,510 it's like, you see the farmers are actually coming in their cars and just 116 00:13:22,510 --> 00:13:33,220 delivering the products. So because there can't be any official sales on the spot, 117 00:13:33,220 --> 00:13:37,439 you don't need any market stance or anything like that. You just need a kind 118 00:13:37,439 --> 00:13:44,540 of fast meet up. Normally, the meetings are around 30 minutes, sometimes an hour. 119 00:13:44,540 --> 00:13:50,220 Exchange products. People may make sure everyone is paid and then you're good to 120 00:13:50,220 --> 00:14:00,399 go. So it's also rather the real. The in- person meetings are rather rather fast. 121 00:14:00,399 --> 00:14:13,329 And talking a bit about challenges. Well. Like I said, Reko is based on online that 122 00:14:13,329 --> 00:14:23,709 people make their orders, so. I have a first point accessibility, but I could 123 00:14:23,709 --> 00:14:32,339 also easily name that in choosing the right platform. In Sweden most of the Reko 124 00:14:32,339 --> 00:14:40,339 groups are Facebook organized, which well, is not optimal, but it is very easy 125 00:14:40,339 --> 00:14:47,010 accessible for most people and we haven't been. We have been trying to find a better 126 00:14:47,010 --> 00:14:53,710 working platform to find a better working solution and haven't really succeeded so 127 00:14:53,710 --> 00:15:03,170 far. The point is also that a lot of customers for these Reko groups, at least 128 00:15:03,170 --> 00:15:10,899 in the rural areas on countrysides, are like 50 and upwards and not very technical 129 00:15:10,899 --> 00:15:18,820 interested. So basically, the internet itself was a big step for this people, and 130 00:15:18,820 --> 00:15:24,320 now they have slowly understood how well this one platform works. So it's what 131 00:15:24,320 --> 00:15:29,951 works for them. And yeah, that's definitely a really big challenge, because 132 00:15:29,951 --> 00:15:36,949 it makes the movement quite dependent on this platform, which is definitely not 133 00:15:36,949 --> 00:15:44,529 ideal. Another challenge can be payment methods. In Sweden, we have a 134 00:15:44,529 --> 00:15:51,780 system that makes it very easy to transfer money between people with wireless. But I 135 00:15:51,780 --> 00:15:58,499 know that, for example, in Germany, that's not as easy. We have a bit of cash that 136 00:15:58,499 --> 00:16:03,610 people people can normally pay in cash as well, but basically no one wants to do it 137 00:16:03,610 --> 00:16:14,370 anymore. But making sure payment works is a thing and, well, a lot is really based 138 00:16:14,370 --> 00:16:24,659 on trust. So upholding trust is also very important within those groups. And you 139 00:16:24,659 --> 00:16:29,779 need to have a good location, because when you're meeting was like a sad, like 140 00:16:29,779 --> 00:16:36,860 25 producers can easily can. So 25 farmers coming and then maybe 141 00:16:36,860 --> 00:16:44,560 a 100 people only on a day that on an evening that's that's quite good, 142 00:16:44,560 --> 00:16:51,329 quite good. But that also needs space. And yeah, you need to make sure that you have 143 00:16:51,329 --> 00:16:57,029 a place where it's OK to park for half an hour an hour and to have this amount of 144 00:16:57,029 --> 00:17:07,020 people, of course. But we found that rather easy because, there was a lot of 145 00:17:07,020 --> 00:17:10,790 companies or just institutions that were like, Oh yeah, right, we have a big 146 00:17:10,790 --> 00:17:16,370 parking lot. You can use that. So ask around. And while I was around, I mean, 147 00:17:16,370 --> 00:17:21,050 then it's also very easy to talk to people and just tell them about this group and 148 00:17:21,050 --> 00:17:28,611 try to spread the word. That comes to another challenge, which is, yeah, getting 149 00:17:28,611 --> 00:17:33,600 the ball rolling, really getting around things formation let people know that this 150 00:17:33,600 --> 00:17:39,430 group exists. Let other farmers know that this group exists, but as well. Tell. 151 00:17:39,430 --> 00:17:44,840 People, everyday people, your parents, your grandmother, your neighbors, your 152 00:17:44,840 --> 00:17:54,030 colleague, tell everyone that these groups exist and spread the word. And one last 153 00:17:54,030 --> 00:18:00,500 point of challenges is keeping transport efficient, because the more the group 154 00:18:00,500 --> 00:18:07,290 grows, the further farmers kind of are willing to drive to sell the products have 155 00:18:07,290 --> 00:18:13,690 a very successful group, maybe, let's say, 50 kilometers away. Maybe it starts to get 156 00:18:13,690 --> 00:18:19,720 interesting to me to actually go there. And I think it's important to stay true to 157 00:18:19,720 --> 00:18:26,710 the values of efficient transportation. And by that, to quite close you to the 158 00:18:26,710 --> 00:18:35,500 mission by making sure that transport is managed efficiently and with as little 159 00:18:35,500 --> 00:18:42,060 resources as possible. But I mean, here here, it's absolutely possible to find 160 00:18:42,060 --> 00:18:47,690 flexible solutions. Maybe some farmers actually can take a hitch a ride together 161 00:18:47,690 --> 00:18:52,180 or something like that. And I know that there is also there have been groups that 162 00:18:52,180 --> 00:18:58,760 have restricted farmers to a certain range around the town or village there from to 163 00:18:58,760 --> 00:19:06,570 make sure that that really stays local. And talking about those restricting 164 00:19:06,570 --> 00:19:11,630 someone, normally those Reko groups are really open, but of course it is a bit of 165 00:19:11,630 --> 00:19:19,591 a bit difficult where you draw the line for small scale production. And yeah, when 166 00:19:19,591 --> 00:19:25,950 is a farmer maybe too big, maybe to too much into the commertional production to 167 00:19:25,950 --> 00:19:32,640 really still should be a part of it? That is definitely an issue that needs to be 168 00:19:32,640 --> 00:19:37,340 addressed within the group. But normally you have more than one person managing a 169 00:19:37,340 --> 00:19:43,000 group and like I said, there is a support net, so you're not alone of this kind of 170 00:19:43,000 --> 00:19:54,050 decisions. So what I want to say is, bild more Reko, maybe try to actually get into 171 00:19:54,050 --> 00:20:01,760 Germany, try to get it going there. It's basically quite easy to start. You need to 172 00:20:01,760 --> 00:20:06,830 have a look into local laws and regulation. I was hoping I could do that 173 00:20:06,830 --> 00:20:12,820 before this talk, but I realized that my knowledge of German law is. Well, yeah, * 174 00:20:12,820 --> 00:20:21,670 laugh* not not sufficient for that task. And, but have a look, I really want to 175 00:20:21,670 --> 00:20:27,320 believe that there is a way to make it work and then choose a communication 176 00:20:27,320 --> 00:20:35,140 platform. Choose a good platform and be aware that most likely the platform you 177 00:20:35,140 --> 00:20:44,570 choose from the start will be the platform that you will use for this group. Onwards, 178 00:20:44,570 --> 00:20:49,251 we have had a few groups in Sweden that try to change communication platform after 179 00:20:49,251 --> 00:21:00,570 a while, and that was very hard for them. So be mindful about it and think about it. 180 00:21:00,570 --> 00:21:08,090 And. Then, of course, you need to have farmers that are interested in being a 181 00:21:08,090 --> 00:21:14,800 part of it, and you need to have farmers that want to sell their goods, that are 182 00:21:14,800 --> 00:21:23,000 well motivated to be a part of really, really cool thing. And like I said before, 183 00:21:23,000 --> 00:21:31,490 you want to have a wide range of products and producers. So the more diversity, the 184 00:21:31,490 --> 00:21:42,320 better. Of course, there is always seasonal changes. For example, my tomato 185 00:21:42,320 --> 00:21:48,070 example is kind of a bad example because there's just so short time in the year 186 00:21:48,070 --> 00:21:56,750 where actually local farmers can provide tomatoes, of course. But. Find 187 00:21:56,750 --> 00:22:04,980 farmers that are interested and then talk about what products are possible. We have 188 00:22:04,980 --> 00:22:10,250 realized the farmers very often just very resourceful of finding alternatives what 189 00:22:10,250 --> 00:22:17,020 they can sell in the winter, and that's there's a lot of innovation actually 190 00:22:17,020 --> 00:22:25,330 coming from that. That is really cool to see. And yeah, that's basically what you 191 00:22:25,330 --> 00:22:32,170 need for starting a Reko group. There would definitely be the possibility to get 192 00:22:32,170 --> 00:22:40,420 support from the Scandinavian communities and see how they're doing and maybe just 193 00:22:40,420 --> 00:22:50,820 try to start your own thing. And *laugh* I realize I'm actually today super fast with 194 00:22:50,820 --> 00:22:59,150 this talk. So I'm already at my sources. So I was thinking of actually skipping 195 00:22:59,150 --> 00:23:13,770 this a bit backwards to. Let's go to my first line and talk a bit more a bit more 196 00:23:13,770 --> 00:23:24,470 about the impacts for both farmer, for the farmers, and that is, we have noticed that 197 00:23:24,470 --> 00:23:34,580 a really strong. A really strong, a bit unexpected force that happened with these 198 00:23:34,580 --> 00:23:41,660 groups is the networking effect, because it helps small scale farmers and people 199 00:23:41,660 --> 00:23:50,290 that are just hobby producers to connect and to meet once, twice a week on this, on 200 00:23:50,290 --> 00:23:55,400 this group meetings give their product to the customer and then maybe, say, 5 or 201 00:23:55,400 --> 00:23:59,430 10 more minutes and just chat for each other and be like, Oh, how is this going? 202 00:23:59,430 --> 00:24:04,420 Oh, how would you deal with that? How are your chickens doing? And well, that sounds 203 00:24:04,420 --> 00:24:11,000 a bit trivial, but it actually makes a lot of difference, because it helps people to 204 00:24:11,000 --> 00:24:18,120 connect with their neighbors, a bit more far away neighbors with people that have 205 00:24:18,120 --> 00:24:24,350 similar interest in producing really great food. And it creates a community that is 206 00:24:24,350 --> 00:24:31,880 really, really resourceful, supporting and inclusive. And I found that really 207 00:24:31,880 --> 00:24:38,400 interesting that even in herby, with this rather conservative population, it's 208 00:24:38,400 --> 00:24:46,130 really worked. And that was a very, I think, very healing, almost healing 209 00:24:46,130 --> 00:24:50,630 program, process for that village to really see like, Oh, there's so many 210 00:24:50,630 --> 00:24:58,360 people around here by now making amazing food, growing organic vegetables and being 211 00:24:58,360 --> 00:25:06,510 curious about that. So this really networking effect is super cool and 212 00:25:06,510 --> 00:25:14,140 something that we maybe didn't expect to happen that strongly. And of course, it 213 00:25:14,140 --> 00:25:18,420 works for the consumers as well. They have started to like the people coming to the 214 00:25:18,420 --> 00:25:24,070 group started to see it. A bit of a social event, though. Well, we all know, what also 215 00:25:24,070 --> 00:25:30,170 happened 2020. So the social aspect has been no, we were in need of trying to 216 00:25:30,170 --> 00:25:38,330 minimize that as much as possible. But still, it's networking is a very big part 217 00:25:38,330 --> 00:25:46,230 of the entire thing. I'm yeah, 2020 pandemic. I actually didn't do an extra 218 00:25:46,230 --> 00:25:52,630 slide about it because I assumed everyone was tired of that already. But from a Reko 219 00:25:52,630 --> 00:26:01,450 group perspective, it actually did not that much damage. We were never in the 220 00:26:01,450 --> 00:26:06,630 situation in Sweden, where the regulations would have for would have forbidden to 221 00:26:06,630 --> 00:26:15,330 have our meetings to exchange the products. So it was more like people 222 00:26:15,330 --> 00:26:20,320 realized, Oh, this is outside. Oh, here, it's really easy to keep your distance 223 00:26:20,320 --> 00:26:26,200 because there's not so many people and oh, I can still buy super fresh food, even if 224 00:26:26,200 --> 00:26:32,620 I don't dare to go into a supermarket. So actually, the pandemic has brought more 225 00:26:32,620 --> 00:26:39,080 customers to the Reko groups, which was a bit unexpected in the beginning, but 226 00:26:39,080 --> 00:26:46,910 really, really fun and really cool. And now we will see, it's always a bit like a 227 00:26:46,910 --> 00:26:55,340 seasonal thing because winter here is not at least in Sweden, not as snowy as one 228 00:26:55,340 --> 00:27:01,350 wants to believe. It's a lot of rain and windy, and people are not that motivated 229 00:27:01,350 --> 00:27:05,990 to actually go out and pick up their food. So in winter, normally it's a bit of less 230 00:27:05,990 --> 00:27:11,820 activity and then picking up on spring weather. Yeah, about the peak in summer 231 00:27:11,820 --> 00:27:19,010 and early autumn, when there is such a wide range of products available. So there 232 00:27:19,010 --> 00:27:23,990 is always a bit of the seasonal fluctuation in how many people are 233 00:27:23,990 --> 00:27:34,480 attending. But that's that's just the way it is. Let's say. Yeah. So there was a lot 234 00:27:34,480 --> 00:27:45,250 of good reasons why to actually have these Reko groups and. I would really it would 235 00:27:45,250 --> 00:27:54,650 be really interesting if that would happen to peer groups in Germany. When I did this 236 00:27:54,650 --> 00:28:01,660 talk, the last time I got a question, if it was comparable to solawi(solidarische 237 00:28:01,660 --> 00:28:09,770 Landwirtschaft), which I thought I could talk a few shortly about. It has some 238 00:28:09,770 --> 00:28:16,390 similarities, but I would say the Reko groups are a lot easier accessible for 239 00:28:16,390 --> 00:28:27,870 farmers than the solawi. So it's basically everyone can participate. There is not a 240 00:28:27,870 --> 00:28:34,810 lot of limitations to what you need to be able to do to sell food on the market. I 241 00:28:34,810 --> 00:28:41,020 mean, of course, you need to follow guidelines about food safety and so on. 242 00:28:41,020 --> 00:28:48,520 But you don't need to be able to promise to be able to deliver, for example, eggs 243 00:28:48,520 --> 00:28:54,100 all year round. It's totally OK to be there just three or four times per year 244 00:28:54,100 --> 00:29:00,140 and the rest of the year, you just don't have enough eggs. And so the customer are 245 00:29:00,140 --> 00:29:05,370 saying different to a solawi, how I've understood it. You don't need to like, 246 00:29:05,370 --> 00:29:12,580 have a contract and guaranteeing how much you're buying every month so you can stay 247 00:29:12,580 --> 00:29:17,820 flexible if it's the end of the month and there's really more months left than money 248 00:29:17,820 --> 00:29:22,610 in your bank account, then you just don't buy from the group. Maybe just that time, 249 00:29:22,610 --> 00:29:30,220 but next time you're very welcome to. So in my eyes, solawi maybe to a farmer more 250 00:29:30,220 --> 00:29:36,910 long term solution, more of the more stable income situation. But the Reko 251 00:29:36,910 --> 00:29:44,710 groups who would allow for a lot more flexibility and. It's easier to get 252 00:29:44,710 --> 00:29:54,790 started. Yeah.*laugh* I only took with me the positive points, then I sometimes get 253 00:29:54,790 --> 00:30:02,230 asked, Oh, but isn't it really expensive to buy so well produced food? And the 254 00:30:02,230 --> 00:30:09,250 answer is yes and no. Of a lot of products will be more expensive than in a 255 00:30:09,250 --> 00:30:13,910 supermarket. But because you buy directly from the farmer, the farmers are still 256 00:30:13,910 --> 00:30:21,480 able to make good prices for really amazing products. So they actually get the 257 00:30:21,480 --> 00:30:30,311 money they need to be to, to work, to make a living from it. And you still it's it's 258 00:30:30,311 --> 00:30:39,400 still affordable and because there is exchange between the groups. There's also 259 00:30:39,400 --> 00:30:46,540 a bit of a control about costs because the farmers basically need to kind of keep an 260 00:30:46,540 --> 00:30:53,700 even level if there's someone selling eggs, so certain prize. And there's three 261 00:30:53,700 --> 00:30:58,560 other people selling a lot cheaper eggs that will be a discussion between the 262 00:30:58,560 --> 00:31:06,400 farmers to actually come to come to an agreement on a fair price for the eggs and 263 00:31:06,400 --> 00:31:13,000 that self regulate all the regulatory procedure. It's really a great thing. So 264 00:31:13,000 --> 00:31:18,130 from an administrative point of view, I, well, my group, we were never in need of 265 00:31:18,130 --> 00:31:23,280 telling someone, you should change your prices or something that is normally taken 266 00:31:23,280 --> 00:31:30,130 care of more or less by itself and by the people limit. So like, yeah, like most 267 00:31:30,130 --> 00:31:35,530 grassroots movement, it really is living from the people and need some engagement, 268 00:31:35,530 --> 00:31:44,600 of course. But once that is rolling, it's really, really great construct, I would 269 00:31:44,600 --> 00:32:00,700 say, in a really great thing to do. Yes. Say you and some sources and there one is 270 00:32:00,700 --> 00:32:06,830 called who's holding okat hopp, which is an organization in Sweden that is 271 00:32:06,830 --> 00:32:18,190 basically something between a club and some kind of political. How to say that 272 00:32:18,190 --> 00:32:23,700 political ministry? Hmm. *laugh* I'm actually not really sure about the 273 00:32:23,700 --> 00:32:29,970 translation there, but they had gotten some money from a European Union fond to 274 00:32:29,970 --> 00:32:36,510 look into these Reko groups and see how that could support the rural areas and 275 00:32:36,510 --> 00:32:42,500 countryside in Sweden and how farmers could benefit. So they were helping out a 276 00:32:42,500 --> 00:32:49,340 bit like I mentioned earlier with graphic material. And yeah, provided provided some 277 00:32:49,340 --> 00:32:58,080 information. 2020 that man money ran out and I think they are no longer providing 278 00:32:58,080 --> 00:33:04,580 any kind of help. But since their help was very little from the beginning, it doesn't 279 00:33:04,580 --> 00:33:12,470 seem to affect the groups at all. I would say so. It was definitely it was nice that 280 00:33:12,470 --> 00:33:21,490 it was there, but I wouldn't say that some kind of support from governmental support 281 00:33:21,490 --> 00:33:30,090 is definitely not necessary to be successful with these groups. Yeah, that 282 00:33:30,090 --> 00:33:39,150 was my talk for today, I hope I will see everyone later for the Q&A and would be 283 00:33:39,150 --> 00:33:47,560 really great to chat about this. So have a good evening and see you later. 284 00:33:47,560 --> 00:33:53,230 Herald: Yeah, done. Sage ich noch mal danke schön, 285 00:33:53,230 --> 00:33:58,570 thank you for watching. That was a very interesting talk 286 00:33:58,570 --> 00:34:09,159 about how to install influence on ISO or consumer. Oh, if you have any further 287 00:34:09,159 --> 00:34:18,530 questions you can visit chat in events. Haecksen the awesome ADA ATM. You can also 288 00:34:18,530 --> 00:34:27,740 use the QR code in this window here on at the right side to get into the room where 289 00:34:27,740 --> 00:34:32,490 you can place your questions. Wenn ihr noch weitere Fragen habt, dann kommt in den Raum 290 00:34:32,490 --> 00:34:40,180 . Hex and org slash AIFS Awesome, wonderful Ada . Da werden weitere Fragen beantwortet. 291 00:34:40,180 --> 00:34:45,840 Thank you to Julia and 292 00:34:45,840 --> 00:34:50,120 hopefully see you on the Q&A section. Getting over there. Thank you. 293 00:34:50,120 --> 00:35:00,830 *rc3 Nachspannmusik* 294 00:35:00,830 --> 00:35:07,000 Subtitles created by c3subtitles.de in the year 2022. Join, and help us!